Webinar: Payer Marketing In a Challenging Environment

Healthcare payers are focused on achieving common goals: growth, improving quality, lowering costs, and increasing member/patient satisfaction levels. With the onset of the COVID-19 Pandemic, these goals don’t change, but HOW you achieve them will likely be dramatically different this year. 

Join Redpoint Global and Lucerna Health for the second webinar of our 3-part series. In this webinar we share what social distancing means for marketers during this year’s open enrollment cycle and the increasing importance of member navigation to high-performing providers. 

Watch this webinar to learn about: 

  • Impact of social distancing and other challenges on this year’s marketing campaigns 
  • COVID-19 potential impacts on healthcare providers and what that may mean for member navigation and healthcare engagement 
  • Capabilities needed to optimize personalized offer journeys in an increasingly digital marketplace 
  • What your peers are thinking about 

Plus, we will look at these market imperatives to consider: 

  • How will consumers learn, shop and enroll this year? 
  • How are your peers preparing for this year’s open enrollment? 
  • How will your provider partners be impacted?