Redpoint and Lucerna join forces to advance healthcare consumerism

Tuesday, June 16, 2020

Solution Builds Upon Knowledge Gained from 150M+ U.S. Consumers Using Redpoint Solutions Throughout the Healthcare Lifecycle

Wellesley Hills, Mass. – June 16, 2020Redpoint Global and Lucerna Health have announced an expanded strategic partnership to advance consumerism in healthcare. New value-based care reimbursement models and the acceleration of telehealth are creating a seismic shift toward healthcare consumerism, driving the need for innovative patient engagement. The joint solution combines Redpoint’s leading customer engagement software rgOne™ with Lucerna’s Healthcare Data Platform (HDP), enabling better consumer-centric experiences while also achieving higher revenue and lower costs for payers and providers.

Working together for several years, Redpoint and Lucerna have collaborated to manage patient engagement for a number of healthcare entities. For example, Sanitas USA has realized dramatic results for patients and medical center operations, including 4x improvement in closing care gaps in high-risk patients, 3x improvement in new patient wellness visits and a 320% increase in program enrollment for on-demand telehealth services. These positive outcomes are among the dozens of healthcare engagement use cases that the platform supports across the healthcare ecosystem.

Flexible and built for scale, Redpoint’s rgOne offers enterprise-class software to integrate consumer data, automate personalized interactions and optimize orchestration of patient engagement across all touchpoints. Lucerna’s HDP integrates payer, provider and EMR data to operate value-based care models and create the most effective patient engagement journeys. The combined solution includes a secured data platform and the expertise to help payers and providers effectively engage today’s healthcare consumer.

The digital transformation of the healthcare industry has been a long time coming

“The global pandemic and the need to engage healthcare consumers differently has accelerated the removal of decades-old barriers – which prevented consumers from experiencing a frictionless, holistic relationship with their health insurer and/or provider. Healthcare consumers now expect on-demand service and personalization, much as they have come to appreciate in retail and other sectors. We are proud to be working with Lucerna in enabling fundamental change to the healthcare experience for all stakeholders,” said Dale Renner, CEO and co-founder of Redpoint Global.

Redpoint has experience helping healthcare brands across the entire healthcare lifecycle, with more than 150 million U.S. consumers being served by the Redpoint platform. The uses include new member acquisition, onboarding, care logistics, chronic care coordination, prescription adherence, ongoing wellness and healthy patient engagement across a wide range of health insurance payers, hospital systems, primary care providers, health services companies and some of the world’s largest retail pharmacies.

This strategic alliance positions Lucerna Health and Redpoint Global to innovate together, providing practical solutions for our customers.

“Our healthcare data platform and healthcare engagement experience combined with Redpoint’s technology platform provides an compelling opportunity to transform the healthcare consumer experience at every level and drive measurable value for our customers. The integrated offering will help manage processes across a fragmented healthcare system, particularly for payers and providers who are focused on working together to win in a value-based care environment,” said Craig Thomas, CEO of Lucerna Health. 

About Lucerna Health

Lucerna helps healthcare organizations grow and succeed in the rapidly evolving healthcare marketplace, through industry-leading technology and data-driven marketing and engagement services. By integrating payers and providers, and by building value-driven consumer engagement journeys, Lucerna improves the consumer experience and drives a strong ROI through acquisition, retention and engagement programs. For more information, visit

About Redpoint Global

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering the perfect customer experience – more engaging, highly personalized moments, relevant next-best actions, and tangible ROI—this is how leading marketers lead markets. To learn more, visit