Marketing and Health Engagement

Driving growth, positive health outcomes and consumer satisfaction requires an effective consumer engagement engine. Our data-driven marketing and engagement solution powered by our Healthcare Data Platform identifies best actions for engagement and orchestrates multi-channel engagement. The solution also includes multiple points of connectivity between payers and providers removing fragmentation, the “black-box” challenge and friction across the consumer engagement journey.

We bring advanced and modern marketing experience and techniques to healthcare to reach consumers where they are and speak to them in a way that moves them. We design and manage cost-effective campaigns and in collaboration with our customers supporting dozens of use cases in member/patient acquisition, retention and health engagement. Our catalog of campaigns is continuously optimized to drive results for high-value use cases including medical cost management, accurate risk assessments and care gap closure.

We also have an experienced Hispanic marketing team that can help organizations looking to crack the code on how to acquire and engage this increasingly important and underserved consumer segment.  We have developed a range of ‘in-culture’ programs including patient education, digital outreach and events.

Healthcare Data Platform (HDP)

HDP makes it simple for customers to integrate all their data from any source under a single view, eliminating silos and powering their teams and processes.  Our HITRUST and HIPAA-compliant healthcare specific data platform structures and processes the data into proprietary data models to enable a broad set of analytics and is the core building block of our products.  

HDP is built on a big data engine that supports unlimited data scale and the modular architecture enables real-time or batch processing, broad data source integration, and API-based services across the platform.

The platform also enables customer innovation to co-exist with Lucerna Health product innovation and accelerate time to value for customers through embedded business intelligence and data science development tools.

Healthcare Consulting

The healthcare industry is on a journey towards a better system and choosing the right path for your organization is the most critical decision you can make. Our practical hands on consulting solutions include market-leading strategy development, actuarial and risk management, primary care network analysis, provider market expansion, payer-provider joint venture development, branding and marketing strategy, go-to-market planning and Hispanic market development.

Our seasoned healthcare professionals help formulate real-world, hands-on strategies for each client’s unique challenges and opportunities. Each project is led by a Lucerna Health founder and a team of seasoned professionals in collaboration with like-minded strategic clients interested in advancing transformational strategies. 

Primary Care Alliances

Through our strategic partnership with an advanced primary care/urgent care organization (Sanitas USA), we support establishing deep health plan/primary care alliances that bring unique competitive advantages and proven value-based care results. A new model of primary care that puts primary care teams back where they should be: quarterbacking their patients’ health care is one key to succeeding in a value-based care marketplace.

These alliances establish new multi-service medical centers and integrate key processes such as product design, go-to-market initiatives, data and analytics and care delivery to improve access to quality care while lowering costs. Since our founding, Lucerna has helped establish multiple payer-provider joint ventures and alliances that are integrated to drive more value for health plans, providers and members/patients.  These arrangements serve over 200,000 patients in 5 states.