Most payers and providers have completed their review of 2020 and are moving forward in 2021. Of course, 2020 was a very challenging year managing through a variety of challenges and opportunities created by the COVID-19 pandemic.
Executing on the 2021 plan, including positioning for 2022, is underway. Although we are hopefully getting a handle on the pandemic, this year isn’t going to be normal. For example:
So, who wins in this environment?
Forward-looking companies that are positioned to execute bold strategies fast are the ones likely to win. Generally, this approach is central for newer, investor-backed companies and more challenging for mature legacy companies. The keys to success clearly vary by company and market, but there are several common themes:
These themes are certainly not new. They’ve been included in industry talk for years. The key is “walking the talk.” It’s an exciting time to be in this industry and it will be interesting to see who wins.